Well we launched Tatuaje Coffee this week and all I can say is WOW, what a response. I have never had so many instant messages and questions about a product in my life. The concept seemed so easy, yet it turned out to be pretty brutal. Having super fresh roasted coffee available on demand is difficult but we managed to do it. All of our initial orders have been shipped and we are starting to get feedback about the Tatuaje Coffee. So far everything is flowing great and we are going in the morning to take pictures of the Antique German Roaster and we will take some shots of some of the beans being roasted. We will be smoking some more Tatuaje Cigars and drinking more coffee for future ideas to expand the coffee brand. I actually have another idea that I would like to get going involving the coffee brand but I still have kinks to work out before I let the cat out of the bag.
I hope everyone likes the coffee and the coffee bags because a lot of love and care was put in to preserving the high standards that Pete has for Tatuaje. So next week we will be doing some Tatuaje Coffee and Tatuaje Cigar combos with some special pricing. We did get a 1/2 pound sampler put on the site today and already started shipping a few of those.
Next phase will be launching the wholesale division, yep that is right if you have a retail store and want to sell Tatuaje Coffee contact me now. We will be limiting the number of retailers and are currently developing a sku for the initial orders.
Thanks for all the support guys
kp
Friday, February 15, 2008
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